Canva tutorial on creating a video thumbnail.
With Canva you can create a lot of content to use in your marketing.
As you can see in this Canva tutorial Canva is an easy-to-use platform with a large library of templates, design components, and tools for producing graphics such as social media posts, flyers, posters, and more.
Presentations: Using Canva's templates and design tools, users can create professional-looking presentations and slideshows.
Canva has video editing tools, allowing users to produce and edit movies for a variety of reasons, including marketing campaigns, social media material, and presentations.
Canva's templates and customization tools allow you to create printed products such as business cards, brochures, and invites.
Canva is well-known for its wide collection of templates designed for multiple social media sites, allowing users to easily create interesting posts, stories, and cover images.
Canva offers a free account but to access more themes and feautures then you need to upgrade. You can also buy one image at the time if you do not want to go for the monthly subscription. A thing to remember as afree member is to not use the pro version of the themes and images you are using. Because you will then have a Canva watermark across your content. But you can remove that watermark simply by paying for it. I will tell you more about this in this Canva tutorial.
Feel free to check out my step by step Canva tutorial video below.
The importance of a quality thumbnail
So why should you use a video thumbnail, a good looking video thumbnail? Having a thumbnail for your videos is vital for a variety of reasons, particularly if you're a content provider or use videos for marketing:
Thumbnails are the first thing people see when deciding whether or not to click on your video. A visually beautiful and relevant thumbnail can pique their interest and entice them to watch further.
CTR (Click-Through Rate): A well-designed thumbnail can dramatically boost your video's CTR, which is the percentage of viewers that click on your video vs those who watch it. A higher CTR can result in more views and visibility on platforms such as YouTube
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Thumbnails can provide a visual glimpse of the content of your video. When done effectively, they may express the content, mood, and style of the film, allowing viewers to instantly grasp what to expect.
Branding: A consistent thumbnail design can aid in the establishment of your brand identity on video-sharing networks. Using a consistent design, color scheme, or brand in your thumbnails can help your material stand out.
Being different In a sea of videos, a distinct and eye-catching thumbnail can set your material apart. It can increase the likelihood that viewers will choose your video over others on the same topic.
Thumbnails can be used to tell a tale or to build suspense. A well-chosen image or text on the thumbnail can pique readers' interest and entice them to click for further information.
SEO & Searchability: Thumbnails on platforms such as YouTube can influence the search visibility of your video. Search engine optimization can be improved by include relevant keywords in your thumbnail file name and video description.
Thumbnails can assist viewers with disabilities who rely on visual cues. Making sure your thumbnails are descriptive and provide context will help your content stand out.
Mobile-Friendly: Many users watch videos on small-screen mobile devices. Mobile users require thumbnails that are easy to see and understand at reduced sizes.
Analytics: Most video-sharing services include data on the performance of your videos, including CTR. You can use this information to determine which thumbnails are most effective and make changes as needed.
A/B Testing: Many content creators and marketers use thumbnails for A/B testing. This entails making many thumbnail versions for the same video and determining which one has the highest click-through rate. This data-driven technique helps you to fine-tune your thumbnail strategy over time, boosting the likelihood that your films will be seen.
Thumbnail Consistency: Maintaining consistency in thumbnail design across your video library aids in the development of brand identification. When visitors see a familiar thumbnail, they are more inclined to trust the content and click on it. Consider adopting a consistent color palette, fonts, and design throughout your thumbnails.
Thumbnail Legibility: Even at small sizes, thumbnails should be easily readable. Avoid imagery or language that is cluttered or overly detailed. For any writing on the thumbnail, use clear, bold fonts that are large enough to be viewed on a variety of devices and screen sizes.
High-Quality Images: For your thumbnails, use high-resolution photographs to guarantee they look sharp and professional. Blurry or pixelated thumbnails might turn off potential viewers because they may equate poor thumbnail quality with the overall quality of the video.
Here is the offer that I shared in the video.
Summary
Thumbnails are very important for ethe sake of getting increasing click-through rates, and sharing detailed information about what you are sharing in your videos. Putting forth the effort to create high-quality, relevant thumbnails might result in improved views and engagement with your content as well as more sales. I hope you found value by reading this Canva tutorial.
Are you using videos in your marketing right now? Are you using Canva to create your video thumbnails ?Leave your comments below. Thank you for reading this Canva tutorial
Cheers, Tommy Olsson
