What is sales funnels?
What is sales funnels?? I will answer this question in this blog post and also explain how you can create your own sales funnels quite easily.
I have previously written a blog post about this subject but in this post I am adding more information for instance on the part of making money with sales funnels. Below is a tutorial video That I have recorded on this subject; what is sales funnels..
Sales funnels explained
What is sales funnels? The whole purpose of sales funnels is to make sales from the leads that enter the funnel. It is very important that you offer a lead magnet to your funnels visitor in exchange for their email. A email will increase the number of opt ins that you get in your sales funnel. A lead magnet is a free give away , it can be of different types. It can be a ebook or for instance a video training about marketing that you have recorded.
The main thing is that the lead magnet needs to be of high quality and something that people really want to get their hands on.The leads go through different steps inside your sales funnel. At the top of the funnel you offer a low ticket offer and at the end or bottom of the funnel you can offer a high ticket product.
At the beginning at the sales funnel it is usually so that they first offer that the leads will see is a low cost offer. It is easier to make sales froma low cost offer when you so far has not got to know your subscribers all that well, or should I say, they may not know who you are either. Having a low cost offer at the start of your funnel will alo reval to you which of your leads that are willing to spend and invest money with you.
Some do, some do not
Some of your leads will never buy anything from you and those subscribers you sooner or later will have to remove from your list. Because there is no point in keeping subscribers that have no interest in what you are sharinfor that never takes action on your offers. Another eason for removing subscribers is if they seldomn open any of your emails then you send out.
Provide solutions
You need to find out what people are struggling with and offer solutions to those issues by offering a product.Prospects have a clear intention to buy at this point, and they may be comparing your offering to competitors.
The following are some of the advantages of having a well-designed sales funnel:
Improved Conversion Rates: By knowing the many steps of the sales process, you can optimize each stage to maximize the likelihood of converting prospects into paying clients. To get as much out of your sales funnel you should do a A/B testing. This means that you create a second page that includes a little bit different layout and wording for instance. This so that you know what funnel converts the bestb and what funnel you should be focusing on promotiung. In the video above I am revealing how you can easily do A/B testing with Optimizepress.
Targeted Marketing: Using a sales funnel, you can change your marketing efforts based on if the lead are ready to buy or not.
When it comes to your follow up emails, do not be to pitchy. First, make syre to create a relationship with your subscribers. Use story telling in your emails. Make your email fun and inspiring to read.
Improved Customer Understanding: Analyzing the sales funnel allows you to better understand your customers' behavior, pain spots, and preferences, allowing you to fine-tune your products and services.
- Efficient Resource Allocation: By focusing on the most critical stages of the funnel, you can allocate your time and resources more efficiently to maximize returns.
- Identifying Bottlenecks: The sales funnel helps identify potential problem areas where prospects might drop off, allowing you to address those issues and optimizethe funnel.
- Measuring Success: A well-defined sales funnel provides measurable metrics, allowing you to track the effectiveness of your marketing and sales efforts.
- Building Customer Relationships: Through the sales funnel, you can build elationships with prospects, building trust over time.
- Increased Income: A streamlined and effective sales funnel can lead to a higher conversion rate and,, increased revenue for your business.
Creating the funnel
As you can see in the video it is quite easy to create a well converting sales funnel with Optimizepress. You can create a funnel from scratch, but I do nor recommend that if you are a beginner. Then it is better if you choose one of the pre made templates. Just click on create new funnel at the Optimizepress menu att your wordpress back office. Then you choose a template that you want to be using. Then edit the pages and save all changes. An then you are pretty much done. Remember to A/B test your pages also.
Summary
What is sales funnels? I have done my best here to give my best answers to that questions as well as sharing the benefits with sales funnels. Having a high converting sales funnel is price less for any online marketer. But you need to tweak and test your funnel to get maximal results from it. You also need to drive as much traffic as possible to your sales funnel, because not everyone will buy from you.
Are you using sales funnels to build your income and business right now? Feel free to leave your comments below.
Sincerely, Tommy Olsson.
